Do Online Reviews Affect How My Business Ranks On Search Results?

As a business owner you might’ve heard about the term “reputation management”.

Basically, reputation management refers to methods of influencing and controlling an individual’s or business’s reputation, an increasingly important factor when it comes to ranking high in online search results - Google and other search engines love a good reputation.

Most consumers nowadays research online and read customer reviews of products or services before committing to buy.

The impact of reviews on ranking is highly debated among search experts

Businesses with many online reviews and photos tend to show up more prominently in local search results. Whether the number of reviews is what causes a business to rank or if it is simply a result of the business being so visible remains unclear.

However, having reviews does increase clicks and interactions with your business from search results, and that increase in interaction does have a positive effect on your website’s search engine optimization(SEO).