Think that customer comments don’t really matter? Here’s why online reviews need to be a key part of your digital marketing strategy.
You probably heard talks about online reputation, but have you ever wondered why it matters for your business? If you do most of your transactions in person, do you really need to worry about what people are saying about you online?
Without a doubt.
When making purchase decisions, customers trust online reviews as much as personal recommendations.
That's why it's important for your business to promote positive reviews and respond directly to negative feedback.
Here are three reasons why your online reputation matters:
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