With a rapidly growing user base of 610 million professionals, LinkedIn provides local businesses in Northern California with unique opportunities. Beyond being a prime place to share content and showcase thought leadership, LinkedIn performs almost 3 times better than Facebook or Twitter for generating visitor-to-lead conversions. Creating and maintaining an up-to-date LinkedIn Page is crucial for any marketing strategy. At a glance, running your LinkedIn Page might seem pretty simple. But growing an engaged following on LinkedIn is apples and oranges compared to any other social network. And given the platform’s best practices and new slew of business features, there’s perhaps no better time to revisit your LinkedIn presence for optimal engagement. In this video, we’ve broken down the anatomy of the perfect LinkedIn Page whether you’re looking to optimize your current local business profile or start from scratch. More Resources For You: Can Customers In Solano C...
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